Wan-Chi (Wendy) Chang


I have 7+ years of experience in Industrial Design and have worked for a leading tech company and a renowned design firm in Taiwan. With a comprehensive understanding of tangible and digital product design, I use my technical expertise and innovative mindset to drive new product development that considers user needs, aesthetics, the latest technology advancements, and market demands. My designs have also received international design awards, including the Red Dot Award and the iF Concept Award.
As a design specialist, I excel in using design thinking to create innovative strategies and ideas that drive the direction of design. I collected user insights through qualitative and quantitative research, defined requirements, create prototypes, and executed designs such as product design and UI/UX design from large-scale mass-produced products to startup projects. Furthermore, I am experienced in cross-functional collaboration to advance product architecture and development.
"Good designs bring meaningful values"
I am keen on pursuing design with new values and exploring product innovation and market creation. Through my crowdfunding experience in Taiwan, I was responsible for proposing new product plans and was involved in the development and design. The result raised over 26 million TWD in crowdfunding campaigns and ranked top sales in its categories. I believe good designs bring value, not for the user but also for the company and even society.

Experience

Lead Designer / Hank Maxwell Studio2020-2022, Taiwan
Senior Engineer (Industrial Design) / HTC2017-2020, Taiwan
Industrial Designer / Hank Maxwell Studio2014-2016, Taiwan

Education

Master of Design / National Taiwan University of Science and Technology2012-2017, Taipei, Taiwan
Full-Time Endowed Scholarship in Product Design (Exchange student) / College for Creative Studies2013-2014, Detroit MI, USA
Bachelor of Design / National Taiwan University of Science and Technology2008-2012, Taipei, Taiwan

Awards

2017 Red Dot Award: Design Concept - winner : POPUP Gallery / Germany2017 IDEA - Finalist : Cell-Cast / USA2015 Red Dot Award: Communication Design - Winner : Deer Card / Germany2015 Golden Pin Design Award - Winner : Deer Card / Taiwan2013 Yilan Chair Design Competition - Honorable Mention : Green Onion Chair / Taiwan2012 National Palace Museum Award - Merit Prize : Revolving Clock / Taiwan2012 Creative Sports Technology Competition - Merit Prize : Equirun / Taiwan2012 Youth Technology Expo (Industrial Design) - Third Prize : Equirun / Taiwan2012 iF Concept Award - Winner (top 100) : Blindjog / Germany2011 Dechnology Competition - Honorable Mention : Twinkle / Taiwan2010 National Palace Museum Award - Honorable Mention : Yenchi Hook / Taiwan2010 Syncmold Enterprise Industrial Design - Honorable Mention : T-free / Taiwan

Skills

Product Design Ideation / Sketching / Prototyping / 3D modeling / Rendering / 2D&3D Fabrication / CMFProduct Research Competitive Analysis / Market & User Research / Material & Trend Study / Qualitative & Quantitative AnalysisProduct Development Product Planning / Design Strategy / Evaluate & Improvement / Quality AssessmentUI/UX Design Storyboard / User Flow / Requirement Definition / Information Architect / Wireframe / Prototyping / Visual Design
| Softwares | Creo Parametric / Rhino / Keyshot / Photoshop / Illustrator / InDesign / Procreate / Adobe XD / Figma